Futura Serif Typeface
CLIENT
Case Study
SERVICES
Typography
Inspired by the geometric precision of Futura, Futura Serif explores how a timeless sans-serif can evolve through the addition of subtle, modern serifs. This project reinterprets the structured simplicity of its predecessor, blending functionality with elegance to create a versatile typeface suited for editorial, branding, and display applications.
ABOUT THE PROJECT
OBJECTIVE
Develop a serif variation of Futura that:
Maintains Futura’s signature geometry and simplicity while introducing refined serif details.
Enhances readability while preserving a bold, contemporary aesthetic.
Strikes a balance between classic tradition and modern refinement for broad usability.
MY ROLE
Type Design & Development – Created a serif adaptation of Futura using Adobe Illustrator.
Form & Function Balance – Ensured legibility while maintaining a distinctive, modern presence.
Visual Identity & Branding – Designed with applications in editorial, branding, and display in mind.
DESIGN APPROACH
Structural Evolution – Built upon Futura’s geometric foundation, introducing serifs that feel organic yet contemporary.
Refined Details – Carefully crafted letterforms to enhance contrast, readability, and versatility.
Timeless Yet Modern – Balanced tradition with innovation, creating a typeface that feels both familiar and fresh.
TYPEFACE FEATURES
Complete Set of 26 Lowercase Characters – Designed for clarity and impact across various contexts.
Optimized for Print & Digital – Adaptable for editorial layouts, branding, and display use.
Versatile Aesthetic – A typeface that merges modernity with heritage, making it a compelling choice for contemporary visual communication.
OUTCOME
Futura Serif serves as a seamless bridge between the past and the future, offering designers a sophisticated, yet approachable typographic voice. By blending the structured simplicity of Futura with refined serif details, this typeface provides a fresh perspective on a design classic.
